Sunderland AFC kit sponsors "Invest in Africa" launch twitter AFCON 2013 predictor
Ahead of kick off tomorrow, Invest in Africa has launched its Africa Cup of Nations Twitter Predictor which will run throughout the tournament. Before each match in the tournament, Invest in Africa will tweet a key statistic about the competing nations on its Twitter channel @investin_africa and predict the outcome of the on-the-field encounter based on relative data indicators.
The aim of each statistic about each nation is to demonstrate the economic potential across Africa and promote the case that Africa is a credible business destination with impressive growth for investors and one that compares favourably to other emerging markets. The opening match between South Africa and Cape Verde will see the following tweeted by @investin_africa: ‘South Africa 60% mobile phone saturation v Cape Verde 55%. IIA predicts SA win #AFCON #InvestinAfrica’
William Pollen, programme director at Invest in Africa, said: ‘The Africa Cup of Nations presents another fantastic opportunity to showcase Africa as a leading business destination. We want sports fans, investors and businesses globally to see the unique opportunities which Africa’s continual development presents them. Through Invest in Africa’s sponsorship of English Premier League team Sunderland AFC we have had success in using football to showcase Africa’s prospects and the Africa Cup of Nations is a chance to build on this.’
Pollen added: ‘Our aim is to demonstrate that Africa is a great place to do business because it is investment and trade that will further enhance Africa’s development.’
@soccersnextpro is fully supportive of Invest in Africa and Sunderland AFC’s support for Africa.
Fireball SEM has a Soccer development business which was established to develop grassroots Soccer, the fan base and future Soccer stars in developing countries by leveraging the popularity of The English Premier League through multi-platform properties including “Soccer’s Next Pro” Reality TV African Youth Soccer Talent Search show which is coming to South Africa / Africa very soon.
Source: Sport Industry News
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